“Yeah, I twit every day!”
“Of course I have an RSS Feed for my blog, how else would I keep it from starving?”
“Just friend me on LinkedIn…”
Tired of sticking your foot in your mouth when it comes to discussing new marketing techniques? Marketing jargon has become a language in and unto itself these days. Online reputation management, search engine optimization, maintaining a presence on the blogosphere…in order to harness the power of 21st century marketing, it helps to know what all this stuff means. Below is a glossary of the most commonly misused or misunderstood marketing terms. Study hard, there will be a pop quiz!
- Online Reputation Management – v. The practice of overseeing the myriad of ways you engage your target market online, from your website and blog to social networks, consumer review sites and industry specific content databases, to name a few, and adapting your marketing strategy to build or maintain your brand identity through these interactions.
- Blog – n. An online journal of sorts where you share ideas and thought leadership with interested readers. Derived from weblog. v. The term blog can also be used as a verb, i.e. “I blog about marketing topics.”
- Blogosphere – n. The community of all blogs.
- RSS Feed – n. Really Simple Syndication. A tool to update your followers on any changes made to your blog, social media status, audio or video content, etc.
- Twitter – n. A microblogging tool in which you send and receive messages using a maximum of 140 characters at a time.
- Tweet – v. To write a post for Twitter. Never twit – not even in the past tense!
- Facebook – n. A social networking site primarily used for personal interactions. Facebook actually has an entire glossary page but here are a few of the most common words:
- Friend –n. Someone you invited to be a part of your network.
- Unfriend – v. To remove someone from your network.
- Poke – v. This is a way to interact with friends; it is a virtual nudge but can be construed as flirting in certain contexts. (The Superpoke application takes this to the next level where you can do everything from high five to throw a sheep at someone.)
- Wall – n. A public forum for posting messages, emphasis on public.
- Fan – n. Pretty self explanatory, but as a business or performer, you want these!
- LinkedIn – n. A social networking site for professionals. On this site you have connections (as opposed to friends, but connections can be your friends, confusing, I know!)
- Search Engine Optimization – v. The process by which you get your website to show on the first page of search results in various search engines for the key products or services that you offer.
The marketing jargon dictionary is growing daily. Twitter was the most used word of 2009 according to the Global Language Monitor! The New Oxford American Dictionary named “unfriend” as its word of 2009. The point being, these words aren’t going anywhere so you might as well learn them and the variations that go along with them. Thirsty for more? Visit www.marketingterms.com for an exhaustive listing of marketing vocabulary.